Five mistakes to avoid with your business logo design?
When it comes to designing professional business logos, there's more to it than meets the eye. Here are five of the biggest mistakes to avoid when designing your business logo.
01. Navel Gazing
With an internal focus, most businesses assume that their customers know far more about their products and services than they actually do. Your business logo should provide a cusomer-based perspective on how you communicate what you do to market.
02. Imitation by Design
When it comes to logo design, differentiation is vital. Every business needs to provide its customers with a compelling reason to choose its products or services over those of the competition. Embarking on a business logo design process with the desire to look like the market leader is a strategy that rarely pays dividends.
03. "We Can't Change the Logo"
There are thousands of reasons why a business can't change its brand identity - a few of them are even valid. However, for most businesses this response is reflexive, emotional and rarely based on sound business strategy. Sometimes you just need to break some eggs to bake a better cake.
04. It has to be Blue
Colour is a powerful communicator. The colours you choose to represent your business brand, its products and services, evoke an emotional response, position your brand relative to the market leaders you compete with and communicate a range of cues to your customers from quality to price, from professionalism to environmental credentials.
05. My Work Here Is Done
Once you have developed a well designed visual identity for your brand, give yourself a clap on the back ... and then get down to the real work. Your brand is the sum of a million gestures - large and small - carried out every day by you and your business. Looking the part is a critical starting-point, but bringing your brand to life in everythign you do and say will play a powerful role in achieving the goals you have for your business.
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