The Chief’s pick of business logo design of the week is this graphic, contemporary beauty for Alpha, a British men’s fashion retailer. The logo symbol itself is less about communicating fashion, and more about providing subtle but unmistakeable visual cues to the market that communicate a contemporary style and confidence.

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A Stylish and Professional Logo Design from the Founder of Facebook. There’s an old, but true adage that plays out in the filed of visual identity design – you only get one chance to make a first impression. Get this right as a brand, and you set-yourself-up to build ongoing, positive and mutually rewarding relationships. Get it wrong and it’s a long hard journey to convincing customers you’re as wonderful as you know you are. It’s no coincidence that it’s often the leading brands who are the best at delivering these ripping first (and then subsequent) impressions. As any Facebook fan who’s ever received a letter back from Facebook founder Mark Zuckerberg will attest, Mark and his branding buddies are masters at making these grand impressions.

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The Chief’s lovin’ this creative logo design for The Barn Restaurant. Whilst the brand mark itself is simple to the point of communicating nothing in particular about the business, the rest of the visual identity language more than  makes-up for that shortcoming.

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The Chief’s loving the unusual visual language of this week’s featured business logo design. Created for Haven Architects, the soft colours, hand drawn house icon and hand drawn type create an image for the business that is not only soft, warm and human, but also wonderfully differentiated from the rest of the market.

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The Chief’s loving the style of this week’s top business logo design. So often so much of the discussion between logo designer and client centers on the logo. Whilst the logo is no-doubt the cornerstone of every businesses visual identity – it is rarely, if-ever seen in isolation. The design of a logo should always be considered in the context of its genuine application.

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